L'Eau d'Issey pour Homme Edt Fraiche

 

                       

 

 

 

 

 

                      

 

 L'Eau d'Issey pour Homme | Edt Fraiche

A burst of freshness that pays tribute to the strength of water by Issey Miyake

 

BEAUTYSHOT Magazine

In the beginning there was only water. L'Eau.

On its launch in 1994, L’Eau d’Issey pour Homme quickly established itself as an elegant, unique choice among male fragrances. Powerful yet balanced, brilliant yet straightforward. Having garnered unanimous praise, the fragrance has stood the test of time and is today acknowledged as a true classic in perfumery.


L'Eau de toilette fraiche, a symbol of energy and dynamism

In the beginning was L’Eau d’Issey pour Homme, kicking off with a burst of enlivening yuzu. The elegance of deep, warm woods and spices.

To complement the line and follow on from the new advertising campaign, a new variation on the fragrance, L’Eau de toilette Fraîche, has been created by perfumer Christophe Raynaud (Firmenich)

Raynaud drew inspiration from the original olfactory motif of L’Eau d’Issey pour Homme to compose a brand new olfactory score. “I really love L'Eau d'Issey pour Homme, I'm a fan of the story and the freshness. With L’Eau d’Issey pour Homme Eau de toilette Fraîche, we have gone for something more radiant and luminous," he explains.

In the top notes, the vibrant radiance of a juicy ruby grapefruit is combined with a generous dose of fresh cardamom providing vitality and energy. The fragrance then develops into powerful middle notes tinged with sage and lavender. Lastly, the base notes unveil a “white patchouli” accord (with Clearwood, an exclusive biotech ingredient) which mingles with a clear, pure vetiver, a delightful echo of the original fragrance.

L’Eau d’Issey pour Homme Eau de toilette Fraîche is a clean, luminous composition with a tingling, steadfast freshness.

Purity, freshness. And energy. An ultra-masculine, sophisticated scent that exudes mineral freshness.

 

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