MakeUp Trends A/W2015-16 | M∙A∙C

 

                       

 

 

 

 

 

                      

 

 MakeUp Trends A/W2015-16 | M∙A∙C



M∙A∙C introduces the 4 hot makeup trends for A/W 2015-16 as presented in the world’s biggest fashion shows and indicates how to achieve a perfectly imperfect makeup resembling the-end-of-the-day beauty, that brick brown is the new red, and how a bright color can save the day!

In the constant and evolving conversation of what defines beauty today, true makeup artistry broadens the propositions and opens our eyes to inspired options of how to celebrate beauty with makeup…
The common thread? It feels fresh to declare: there isn’t one!
For, refreshingly, there is no unanimous aesthetic vein to A/W2015: the means are as diverse as the ends this season, as makeup artists pull energy and inclinations from a varied mash-up of eras, attitudes and artistic techniques. 
Playing with paradoxes – particularly that of hard vs. soft (in respect of attitude, color, texture and technique) – results this season in makeups that are as strong, dynamic, creative – and polarizing.

"It’s a radical season, very dark and light," explains Terry Barber of the fact that makeup is polarized between dark anarchy and light romance, the challenge being that of how to play with tough, and tender, beauty in one makeup. 

"There are many propositions of how to dress the face; modernity is not about complying to one look," agrees Lyne Desnoyers: after seasons of variants on “natural” being the dominant riff in beauty, artists are now reconsidering and reinventing beauty classics.


MakeUp Trends A/W2015-16 | BEAUTIFUL AND DAMNED

BEAUTIFUL AND DAMNED

Victoriana-meets-punk-meets-couture levels of elegance! BEAUTIFUL AND DAMNED infuses the toughest attitudes of monochrome with a heritage of extreme elegance, providing an entirely modern vision of powerful femininity.

Black. A significant chunk of fashion history is dedicated to the colour, which now transcends a style statement; black is a subculture, a way of being. Movements as diverse as mod, new wave, Goth, rap, punk and Victoriana to the most classic couture are united in their ownership in black.
In makeup, black is the ultimate constant; this season makeup artists are exploring how to interpret the anarchic side of its spirit in the most beautiful ways. From punk-edged eyes – presented tough, but not gruesome, and extremely well crafted – to subversive ebonized lips, black monochrome dominates in makeup while lightness and luminescent quality to the skin sustains a sense of softness amidst the anarchy and gives a touch of refined sophistication without degrading the original power of the look.
As Lucia Pieroni explains, "illumination always makes even the hardest statement look beautiful."

Catwalks

New York
Derek Lam | Hood by Air | Libertine | Monique Lhuillier | Oscar de la Renta | Proenza Schouler

London
Gareth Pugh | Giles | Jean-Pierre Braganza | Mary Katrantzou | Vivienne Westwood Red Label

Milan
Giamba | Missoni

Paris
 Jacquemus | Kenzo | Masha Ma | Rick Owens | Véronique Leroy 



BEAUTIFUL AND DAMNED | Key Products

BEAUTYSHOT Magazine
 KEY ELEMENTS 

1. Black Chromaline | Pigmented and long-wear gel liner formula M∙A∙C
2. Beg For It Into the Well Eye Shadow | Wet/dry carbon black shadow liner M∙A∙C
3. Extreme Dimension 3D Black Lash | High volume, high definition carbon black mascara M∙A∙C
4. Media Lipstick | Chic blackened red M∙A∙C
5. Feline Kohl Power Eye Pencil | Blackest of black kohl formula M∙A∙C
6. White Face and Body Foundation | Porcelain luminescence in the iconic Face and Body formula M∙A∙C 
maccosmetics.com

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MakeUp Trends A/W2015-16 | STRENGTH OF BEAUTY

STRENGTH OF BEAUTY

Elegance gets a re-think in the wake of the reality explored in the last few seasons: dressing the face in subtly beautifying makeup that strengthens the features (see blush pink, bronzer, straight brows and mascara get modernized) results in a new STRENGTH OF BEAUTY beauty.
The new definition to elegance in beauty terms is one that builds on the authenticity and transparency that have been characteristic of modern makeup of late. What looks sophisticated now is neither raw, nor a labored perfection; there are elements of precision to it, but this is not about airbrushed beauty.

TIP: Play with nuanced shades and subtle textures in a sparing way, so as nothing to seem like obvious color or evident texture in the final look. Define your characteristics and create the impression of a fresh and healthy skin by applying pink blush or bronzing powder on your nose and cheeks (on the parts of the face you can get sunburnt during summer) – this way your face will look naturally flushed and vibrant.
Also, pay a great attention to your browns: now we need a more definite brow; one that is straighter, slightly bushier and decisive.

Catwalks

New York
Desigual | Ohne Titel | Prabal Gurung | Tadashi Shoji | Zac Posen

London
J.W. Anderson | Jonathan Saunders

Milan
Alberta Ferretti | DSquared2 | Moschino | Fausto Puglisi | Max Mara | Salvatore Ferragamo

Paris
 Alexis Mabille | Chloé | Giambattista Valli | Haider Ackermann | Issey Miyake | Léa Peckre 



STRENGTH OF BEAUTY | Key Products

BEAUTYSHOT Magazine
 KEY ELEMENTS 

1. Dark Golden Mineralize Skin Finish Natural | Universal honey-toned bronzer M∙A∙C
2. Just a Wisp Mineralize Blush | For a fresh feminine flush M∙A∙C
3. Clear Brow Set | The classic, instant brow grooming tool M∙A∙C
4. Vintage Selection Pro Longwear Paint Pot | A dewy, tea-stained cream shadow M∙A∙C
5. Studio Sculpt Defining Powder | Soft focus, ultra lightweight gel-powder M∙A∙C
6.
Sweet Persuasion Huggable Glass | An elegant light pink, lip-plumping shine
 M∙A∙C

7. 
M·A·C Studio Waterweight SPF 30/PA++ Foundation | Akin to a second skin, luminously
natural matte coverage
 M∙A∙C 
maccosmetics.com

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MakeUp Trends A/W2015-16 | LOVE WORN

LOVE WORN

It suddenly feels right to redefine the idea of sexiness...
and come to the realization that it’s moved far and away from cliché;  LOVE WORN makeup that plays with a translucent grey-scale reinvents the smoky eye.
Think makeup that has been worn all day – or night – and is all the better for it… Last night’s mascara,
rubbed-off liner, creased kohl and nebulous shadow are the key components.
But remember: we don’t want the makeup to look like being applied imperfectly, but instead, to give the feeling of something that used to be quite done but ruined after many ours worn. Actually you need to work through the makeup backwards as Lyne Desnoyers suggests: "It’s about putting it on and taking it off until the perfect remnant remains."
For the lips choose natural nude shades so as to highlight the eyes.

Catwalks

New York
Altuzarra | Thom Browne

London
Holly Fulton | Marques’ Almeida | Paul Smith | Sass and Bide | Simone Rocha | Sibling

Milan
Blumarine | Costume National | Marco de Vincenzo | Marni | Roberto Cavalli

Paris
 Ann Demeulemeester | Lemaire | Manish Arora 



LOVE WORN | Key Products

BEAUTYSHOT Magazine
 KEY ELEMENTS 

1. Tailor Grey Pro Longwear Paint Pot | Creates a natural, mink-grey smokiness M∙A∙C
2. M·A·C Studio Conceal and Correct Palette | The indispensable tool for the subtlest correction 
M∙A∙C
3. Prep + Prime Lip | A smart, matte lip perfector M∙A∙C
4. Mineralize Timecheck Lotion | The ultimate skin veil, for the smoothest canvas M∙A∙C
5. Ebony Eye Pencil | A blendable, soft slate-black M∙A∙C
6. Groundwork Pro Longwear Paint Pot | An invisible, but eye-brightening cream “real shadow” M∙A∙C
maccosmetics.com

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MakeUp Trends A/W2015-16 | RED 70s

RED 70s

This season the rouged lip moves closer to Woodstock than Hollywood, as brick-y retro reds take over from classic Russian hues. Rust, bordeaux, wine, burgundy, ochre, caramel, tobacco, cognac, aubergine... whether velvet or vinyl in texture, these dark, warm lips exude a sophistication that references everything from porcelain Pre-Raphaelites to the chic side of the 70s, and are "cool-er and less ‘lady’ than traditional reds," says Val Garland. Dare to match your RED 70s lips with brick brown shades on your eyes and cheekbones to take off the look. 

"True crimson automatically recalls a specific, iconic glamour; these rusty tones are less referenced, less obvious," agrees Lyne Desnoyers. Eccentrically inclined, but super chic and pulled together, what’s as appealing as their versatile vibe is the flattering nature of these Biba-worthy shades for fairest to deepest skin tones alike. "They make all eye colors really stand out and look mesmeric," says Lucia Pieroni, whilst Terry Barber adds: "these tones just work on everybody; they require no effort to look chic." And, newly, glamorous.

Catwalks

New York
Carolina Herrera | Donna Karan New York | Houghton | Kate Spade | Timo Weiland

London
Peter Pilotto | Preen by Thornton Bregazzi | Thomas Tait

Milan
Antonio Marras | Blugirl | Emilio Pucci | MSGM

Paris
 Acne Studios | Christian Wijnants | Veronique Branquinho 



RED 70s | Key Products

BEAUTYSHOT Magazine
 KEY ELEMENTS 

1. Chili Lipstick | Sophisticated, timeless terracotta M∙A∙C
2. High Drama M·A·C Retro Matte Liquid | A rich oxblood M∙A∙C
3. Clear Lipglass | A shot of high vinyl in a tube M∙A∙C
4. Dance with Me M·A·C Retro Matte Liquid | Classic cherry red M∙A∙C
5. Mahogany + Auburn Lip Pencils | For a precise sculpted lip, in classic russet tones M∙A∙C
6. Caramel + Terracotta Prep + Prime CC Colour Correcting SPF 30/PA++ | Correctors used as shadows for rich 70’s suede tones M∙A∙C

maccosmetics.com

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Photo Credits: GORUNWAY


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